Strategy, Creativity, and Problem-Solving in Visual Communication
Hynek leads Sorsero, a strategy-first micro-agency built around effective marketing, clear thinking, and premium visual communication. With over 20 years of international experience across marketing, production, and creative leadership, Sorsero develops campaigns where business goals come first, strategy shapes the concept, and every creative decision is made to connect with the right audience and deliver results.
Experience Across Every Role
Over the years, Hynek has worked across almost every stage of marketing and visual production — from design, photography, and editing to directing, campaign development, and team leadership. That experience helps Sorsero build ideas that are not only strong creatively, but realistic, efficient, and ready to execute.
Strategy First
Sorsero starts with the business goal, not the output. Whether a client thinks they need a website, a campaign, or a commercial, the real decision comes from understanding the objective, the audience, and the market first. That is how marketing becomes effective, not just visually polished.
International Perspective
Having worked across multiple countries including Prague, the UK, Germany, and Malta, Sorsero brings both international perspective and practical local understanding. The approach adapts to different markets, industries, and audiences while staying focused on what works in the real world.
Working With the Right People
Experience across the full process also makes it easier to recognise strong professionals, select the right collaborators, and build teams that work well together. That leads to faster communication, stronger trust, and more effective execution for every project.
Micro-Agency Model
Sorsero is led directly by Hynek and operates as a micro-agency. Strategy, concept, and creative direction stay at the center, while trusted collaborators are brought in when needed. This keeps projects flexible, focused, and efficient without losing quality or control.