From a concept, strategy and planning to complete execution of the promo campaign including slight re-branding, design, content creation, social media, sign advertising, production of a series of 3 TV commercials and print advertising.

The idea behind this visual change of the brand presentation was to use the coming sale campaign as a fresh re-branding transformation tool.

Using pastel colours and strong visuals to attract the target audience and also deliver a big step up in overall quality of any content presented (from a photography, tv commercials and graphic design) during the campaign, helping to promote and sell particular products to selected clientele groups in a better more direct, effective way.

TV Commercials

A series of 3 TV commercials produced. Duration of each 30s.