A slight re-branding based mainly on a logo update separated in two stages. Applied to all company visuals, social media material and signage.

The idea behind the new logo was to communicate a large range of products, and color variations the company offers in a modern, fresh appealing way

Due the company’s long time presence on the market and good brand awareness we decided for a transition period of time before the actual introduction of the new logo

We started to communicate the overall visual changes and the change in marketing strategy with a simple implementation of fresh colors in promo visuals and in the logo itself in every promo campaign. Each campaign had a theme and color based visuals, the color was then effected in a logotype as well during the period of each campaign. The overall logo change finally transitioned into the final logo in an occasion of company’s anniversary bonanza sale and was communicated since then on all promo materials.