Another from the series of three commercials with a focus on bedrooms, targeting mainly women’s audience with a concept to portray bedroom as favorite woman’s room and the moment after a long day when she is finally at home. As all three commercials the human aspect was the most important but delivered in super minimalistic way to highlight the actual message and products.

The key was to implement a human element and deliver all three commercials in a simple, stylized, minimalist and also production cost effective way

Instead of a classic product showcase the client was used to and we were asked for we came up with a concept which connects in a nice moody and more human way with the targeted audience. The key of the concept was to implement a human “element” and deliver all three commercials in a very simple but stylized minimalist way, still with a respect to an effectiveness of the production cost.