Launch of the marketing campaign promoting the biggest warehouse sale in completely different, more funny way than last client’s commercials, branding the campaign as “Oh My Sale”

Concept based on a relationship and love between a mother and the daughter. Transporting the original idea of two gossiping girls about sale to mother and daughter as they would be the best friends, “partners in crime”, looking forward for the sale, afraid of missing it. Using first part of the commercial in it’s dramatic cinematic mystery as the attraction/attention point for the audience delivering/unveiling the true message at the end in a beautiful way, natural way of an interaction between mother and daughter. Delivering it as a completely girly/women’s moment.